Pharmaceutical Blue Book

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ON-LINE SALES RATE CARD

What is the Pharmaceutical Blue Book?
In 1958, an entrepreneurial chemist identified the need to provide a reliable pharmaceutical price guideline for fellow pharmacists. The Pharmaceutical Blue Book was born.

Over 40 years later, the Pharmaceutical Blue Book has become a publication renowned for its accurate and up-to-date information. It remains the single most trusted pharmaceutical product data and price reference for members of the medical and pharmaceutical profession.

Who will use the Pharmaceutical Blue Book on-line?
On-line registration for doctors, pharmacists and medical aids is both simple and cost-effective. Multiple registrations per practice or pharmacy groups are also available. Existing subscribers to the traditional Pharmaceutical Blue Book have been requesting the on-line version and are now expected to upgrade.

Furthermore, compared to the printed version of the Pharmaceutical Blue Book, subscribers of the on-line version will gain useful benefits that include:

easier search facilities using specific and generic search criteria;

a database that's updated daily to reduce the possibility of medical aid rejections or loss of income through incorrect pricing;
the PriceFileª - a downloadable file for existing database packages that saves time and alleviates any inconvenience if subscribers are not able to connect to the Internet.

What kind of advertising can you place?
Several different options are available to suit the varying needs of our advertisers.

Banner and Button Ads
A banner ad is a long, horizontal strip advert while a button is square in shape. They are both subject to specific proportions, which are standard on web sites, and are available for placement on various pages of the site.

Banner
Dimensions: 468 X 60 pixels
Resolution: 72 dpi
File format: gif, animated gif or jpeg
File size: Maximum of 12Kb

Button
Dimensions: 120 X 60 pixels
Resolution: 72 dpi
File format: gif, animated gif or jpeg
File size: Maximum of 6Kb

Product Page Ads
After requesting a search, users are presented with a full Search Results page that lists all possible products that match the search criteria. Each product listed has a link to a specific Product Information page. Product Page Ads can be placed on these pages and allow the advertiser to display a detail ad, provide additional information (pack inserts) and contact information, or a link to a web site.

Sponsorships
In addition to banner and button campaigns, you can secure excellent exposure through sponsorships of specific sections of the site. Combined advertorial and banner packages, can be negotiated.

What are the rates?

OPTION	COST/ (MONTH)

Open Home Page
Banner	R 10 000
Buttons	R 3 500

Log-on screen
Banner	R 3 500

Subscribe screen
Banner	R 3 500

Closed Home page
Banner	R 7 500
Buttons	R 4 000

What's new page
Banner	R 4 000

Search Entry screen
Banner	R 5 000

Search Result pages
Banner	R 4 000

Product pages
Negotiable depending on quantity.

All prices include 14% VAT.

To advertise on the Pharmaceutical Blue Book site, please contact the advertising co-ordinator, Leslie Boadfoot on
Tel: (012) 335-4210
E-mail: bluebook@medlist.co.za

Remember to ask about the sponsorships and combined banner and advertorial packages.
Prices include VAT and Agency commission. Full Terms and Conditions are available via fax or e-mail upon request.

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